Bespalko, Denys, Jason van Hamond, Margot Neggers, and Alinda Kokkinou. 2025. “Aligning Chatbot Features With Industry Needs: A Comparative Study of User Expectations in Utilitarian and Hedonic Sectors for SMEs”. In 38th Bled EConference: Empowering Transformation: Shaping Digital Futures for All: Conference Proceedings, edited by Andreja Pucihar, Mirjana Kljajić Borštnar, Staša Blatnik, Marjeta Marolt, Roger W. H. Bons, Koen Smit, and Matthias Glowatz, 101-14. Bled EConference. University of Maribor Press. https://doi.org/10.18690/um.fov.4.2025.7.